Yahoo Exec: "DRM Doesn't Add Value"

Yahoo Music's general manager Dave Goldberg startled listeners at a conference in Los Angeles with a statement probably never previously heard from the head of a for-pay digital music service: Lay off the DRM.

"DRM is not a consumer value proposition, it’s a consumer cost," said Goldberg. "It creates a nice barrier of entry for the tech companies, rather than something that’s beneficial to labels, artists, or consumers."

"Record labels don't like to hear this, but consumers have always had access to pirated music that's free. . . . The way to get more money from listeners is to give them a lot more music for their money"

Full article here.